The Digital Media Project  






Shenzhen Press Release




Shenzhen press release

Shenzhen, China, 31 October 2007 – The sixteenth General Assembly (GA16) of the international Digital Media Project (DMP) has successfully concluded its activities today. With the bulk of its technologies already specified in version 3.0 of its Interoperable Digital Rights Management (DRM) Platform (IDP-3.0) providing all standard DRM technologies that are required by most practical DRM uses, DMP is shifting its focus to experimentation of IDP-3.0 and its Chillout® reference implementation released as Open Source Software under the Mozilla Public Licence V.1.1.

DMP will soon make available to its community the “Build and Run Your VAlue Chain” (BRYVAC) software in order to experiment with the main feature of IDP-3.0 to set up and run value chains satisfying a broad variety of business models. DMP has also kicked off a major project called “WIM TV trial at Beijing Olympics”. WIM TV stands for Web, IP and Mobile TV and is largely based on the ISO standard Media Streaming Application Format (MS MAF) that DMP members proposed and helped develop in MPEG in the record time of 15 months.

The next DMP General Assembly (GA17) will be held in January 2008 in London, UK. The main goals for that meeting will be to extend IDP toward IDP-3.1, experiment with IDP-3.0 and Chillout®, and promote its technologies and solutions to other standards bodies.

The Digital Media Project was chartered as a non-profit organisation on 1 December 2003 in Geneva, Switzerland, continuing the visionary work of the Digital Media Manifesto. Its mission is to promote the successful development, deployment, and use of digital media, while safeguarding the rights of creators and rights holders to exploit their works, the wishes of end users to enjoy fully the benefits of digital media, and the interests of value-chain players providing products and services.

The DMP’s Board of Directors is: Marina Bosi (MPEG LA, LLC, USA), Leonardo Chiariglione (, Italy), Nigel Earnshaw (BBC, UK), Marc Gauvin (Sociedad Digital de Autores y Editores, Spain), Jinwoo Hong (Electronics and Telecommunications Research Institute, Korea) and Tiejun Huang (Peking University, China).


The Digital Media Manifesto


The Digital Media Project






Further inquiries, please contact:

Leonardo Chiariglione
Digital Media Project
Phone: +39 011 935 04 61